Search Engine Optimization

What is SEO?

In order to be the best and most relevant web browser on the planet, Google has created an in-depth and complex set of rules and algorithms to know which web pages are the most relevant to show up first on their search engine results page (SERP). These rules are constantly being changed and updated each year, which makes staying aware of the most current algorithm changes and updates an ongoing battle and vital to your website's success at staying on top.

Search Engine Optimization (SEO) is the constant evolving process of enhancing your website's online presence through a multitude of SEO factors to increase your site's search ranking and traffic (see chart to the left for the breakdown of ranking factors). To do this effectively you need an expert SEO company proficient in the best practices that produce the highest results, saving you the time, money and stress wasted on hours of trial and error.

WA: 509-593-3607
​MT: 406-219-7485

To get ranking and traffic results, proper SEO practices involve the following:

• Onsite content with proper structure, length, keyword density and picture sizes and descriptions
• Due diligence of local online market and competitor SEO rankings and comparisons
• Thorough keyword research and strategic placement
• Overall website design, layout and pages used
• Strategic HTML tags, titles and meta descriptions
• Mobile friendly, or responsive website
• Page speeds and load time
• Use of inner-linking and anchor text

• Proper setup and use of Google My Business page
• Effective Citation sources (Business Name, Address, Phone #) throughout the web
• Variety and proper blend of authoritative and non-authoritative backlinks to your website
• Content creation and backlinking of Web 2.0 sites
• Online presence and participation through blogs, forums and social media sites​
• Blend of different anchor texts linking to your site
• Google, Bing, Yelp and Angie's List reviews

• Consistent reporting and analysis of ranking factors to maximize results and adapt to changes of the market competition
• Consistent ROI reporting of leads and sales produced ​