In order to be the best and most relevant web browser on the planet, Google has created an in-depth and complex set of rules and algorithms to know which web pages are the most relevant to show up first on their search engine results page (SERP). These rules are constantly being changed and updated each year, which makes staying aware of the most current algorithm changes and updates an ongoing battle and vital to your website's success at staying on top.
Search Engine Optimization (SEO) is the constant evolving process of enhancing your website's online presence through a multitude of SEO factors to increase your site's search ranking and traffic (see chart to the left for the breakdown of ranking factors). To do this effectively you need an expert SEO company proficient in the best practices that produce the highest results, saving you the time, money and stress wasted on hours of trial and error. |
To get ranking and traffic results, proper SEO practices involve the following:
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